Indian AI Start-Up Metaforms Raises $9 Mn from Peak XV, Other Investors

Indian AI start-up Metaforms has raised $9 million in Series A from Peak XV Partners, along with participation from Nexus Venture Partners and Together Fund to expand its AI infrastructure platform, and accelerate adoption across the $130 billion global market research industry.

The funding will be used for aggressive hiring plans in India, with the company set to triple its Bengaluru-based engineering and AI research teams, expand into new workflows like report generation and voice-based research, and deepen integrations with tools like Decipher, SPSS, and Confirmit.

"We are thrilled to partner with Akshat and Arjun as they reimagine what a market research agency could look like in an AI-first world. Metaforms is scaling rapidly by enabling some of the largest research agencies globally to automate workflows such as survey programming and data processing through their suite of AI agents," said Shailendra Singh, MD, Peak XV Partners.

Founded in 2022 by Akshat Tyagi and Arjun S, Metaforms addresses a critical bottleneck in the global market research industry.

When multinational companies like Unilever, Procter & Gamble, or Tata need to understand consumer preferences across multiple markets, research agencies often struggle with manual, time-intensive processes that limit their capacity to serve clients effectively.

Metaforms cofounder and CEO Akshat Tyagi said better business decisions get made when research agencies grow. "We're not here to replace the humans in the loop. We're here to give them leverage”.

The company's AI agents automate survey programming, data processing, and vendor coordination, enabling agencies to handle exponentially more projects while maintaining quality.

Since launching commercially just six months ago, Metaforms has signed four of the world's top twenty research agencies, including Strat7, and serves Fortune 500 companies.

The platform now processes over 1,000 surveys per month and has achieved a 100% customer expansion rate – every client that started with one AI agent has adopted additional capabilities.

Metaforms plans to continue expanding the breadth of its agent capabilities. Voice research, automated report generation, and expanded language support are all on the roadmap, with the long-term vision to process over 100,000 surveys per year.