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Atomic Capital Closes ₹400 Cr Maiden Fund to Back Consumer Tech Start-Ups

Mumbai-based Atomic Capital has completed the final close of its maiden fund at over ₹400 crore, targeting 10–12 early and growth-stage startups in consumer tech and consumer-enabler segments

Atomic Capital Closes ₹400 Cr Maiden Fund to Back Consumer Tech Start-Ups
Summary
  • Atomic Capital has closed its maiden fund at over ₹400 crore, aiming to invest in 10–12 early and growth-stage start-ups in consumer tech and consumer-enabler sectors

  • Will issue ₹10–30 crore first cheques and reserve capital for follow-on rounds, focusing on sectors like food, personal care, apparel, pet care, travel, and e-commerce SaaS

  • Since its first close in 2024, it has already invested ₹50 crore in four brands including ConsciousChemist, Doodhvale Farms, Rio Beverages, and Anny

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Early and growth stage-focused VC firm Atomic Capital has announced the final close of its maiden fund with a corpus of over ₹400 crore. With this fund, the VC will support Pre Series A and Series A start-ups operating across consumer tech and consumer-enabler categories.

The fund aims to build a curated portfolio of 10-12 companies. The average first cheque size will be approximately ₹10-30 crore, the  VC said in an official statement. The rest of the amount will be invested in follow-on rounds.

“Our focus is on capital-efficient businesses addressing large and expanding markets. Our investment decisions are driven by a strong rapport with the founding team, clear revenue momentum, and disciplined capital efficiency,” said Apoorv Gautam, founder and managing partner of Atomic Capital.

He further stated that the VC firm plans to deploy both initial and follow-on capital, aligned with its overall fund timeline of eight years, in the next 2-3 years. Currently, it is evaluation more than 20 companies and has already issued a term sheet for its fifth investment.

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The fund will be investing in early-stage Indian consumer, consumer tech, and consumer-enabler start-ups. Some of focus areas include food & beverages, nutraceuticals, personal care & beauty, jewelry, apparel & footwear, pet care, travel & accessories, electronics accessories, home furnishing, logistics, financial services, e-commerce SaaS, omnichannel infrastructure, and manufacturing.

The fund reached its first close at ₹155 crore in 2024, and has since received strong commitments for the remaining amount, taking it to full closure. Over the past 12 months, Atomic Capital has already invested ₹50 crore across four start-ups.

These include ConsciousChemist (Gurgaon-based beauty and personal care brand), Doodhvale Farms (Delhi-based dairy and foods brand), Rio Beverages (Pune/Mumbai-based beverage brand), and Anny (Gurgaon-based women's western apparel brand).

Atomic Capital is a Mumbai-based early-stage venture capital firm founded in 2024 by Apoorv Gautam. The firm backs ambitious founders building high-potential consumer and consumer-tech brands, combining capital with hands-on support.

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