Digital lending platform Kisht has launched its new campaign 'Kissht Se Khushiyan Khul Kar Jeeyo'.
The DVCs appeals to the aspirational GenZ and Millennials looking to fulfil their dreams
Kissht, a leading digital lending platform, has unveiled its latest ad film campaign, 'Kissht Se Khushiyan Khul Kar Jeeyo', focusing on empowering the aspirations of modern Indians. The campaign uses humour to capture relatable scenarios that highlight how quick, hassle-free personal loans from Kissht can transform lives by fulfilling desires and helping individuals upgrade their life.
The campaign has a series of four ad films that bring to life the brand's core message of making dreams achievable through easy credit access. The films take a simple yet impactful storytelling approach to connect with urban and semi-urban audiences through a “slice of life” approach.
The 4 ad films bring to life, the common aspiration of an Indian Consumer like starting a new business, living in a well-appointed home, having a dream wedding and buying a car.
The campaign was created to resonate with Kissht’s core target audience of GenZs and Millennials who are constantly looking for opportunities to better their lives. The ‘slice of life’ depictions feel familiar, and the hyperbolic treatment makes it fun and memorable for the audience.
The campaign will be rolled out across various digital platforms, including social media channels, video-streaming platforms, and targeted digital ads to reach the urban and semi-urban population. It will also leverage regional content platforms to ensure the message resonates deeply with diverse audiences.
Speaking about the campaign, Shwetha Iyer, SVP & Head of Marketing at Kissht, said"Our new campaign, 'Kissht Se Khushiyan Khul Kar Jeeyo,' embodies our mission to empower individuals to achieve their dreams without financial barriers. A typical Kissht customer is someone with bold aspirations and the passion to pursue them fearlessly. Through a series of relatable and heartfelt stories, we aim to demonstrate how even small financial assistance can create a significant impact in people's lives. At Kissht, we strive to be a platform that provides every Indian with access to the financial support they need to realize their ambitions today for a brighter tomorrow. We hope this film resonates deeply with our audience and inspires them to dream big."
Kissht collaborated with Lights Rollin’ Films for this project. Speaking on the collaboration, Hemant Ram, the DOP on this project and one of the founders of Lights Rollin', said, "This was an exciting project for us. The client came with a very pointed vision from the get-go. Our job was to simply push our creative boundaries to meet that vision. The most interesting part about this project was how these concepts came into being. Overall, this has been a very fulfilling project for the team!"
With its simple yet compelling narratives and upbeat tone, the campaign aims to strengthen Kissht's positioning as a trusted financial partner for millions of Indians.