A retail investor is generally advised to stick to investments in reasonably-valued, successful, dividend-paying companies that have demonstrated steady, profitable growth in sectors that track the underlying medium to long term growth opportunities in the economy. Some of the leading companies in the banking, housing finance, consumer goods and services, and pharma space generally meet these characteristics and should be able to reward investors with a “nominal GDP growth plus” rate of return. Though such investments are not meant to bring about spectacular returns in the short to medium term, investment advisers find it safe to recommend such investments for retail investors since they are advised to look only for steady long term returns.