Mutual funds seem to have become a preferred choice for retail investors. There are several reasons for the growing popularity of mutual funds: first, systematic investment plans (SIPs) have become a way to save and invest for salaried investors — last year alone, SIPs accounted for nearly a third of the Rs.183,000 crore inflow into equity funds, according to industry estimates. Apart from effective marketing, part of this turn in sentiment is because other investment avenues have systematically lost sheen in comparison. Fixed deposit rates are hovering around 6%, making it unattractive for small savers and retirees. For big-ticket spenders, the most preferred asset class till some time ago was real estate, but not any longer. Housing rental yields today range from an abysmal 1% to 3%, even as the ongoing correction in prices make investors wary of the future.