There seems to be no dull day at start-up street. From Vijay Shekhar Sharma (VSS) to Ashneer Grover to Byju Raveendran, our social media feed remains well fed. In fact, timelines for the rise and fall of these three would have many similarities. Columns and columns of media space were dedicated to their adulation, and the same space, if not more, was used for the minutest details as controversy and bad luck hit them hard. Suddenly, from poster boys of heady success in the start-up valley, they are the pinup boys of what disproportionate ambition could do to otherwise seemingly good men (I am limiting myself to the men since the woman who comes to mind does not want us to write about her till the judiciary decides otherwise).