But is there a point that all of us might be overlooking? With this deal Ambani may just have embarked on a media exit — not entry — strategy. Eenadu, for reasons now well publicised, was bought by Ambani neither for purely commercial considerations nor with any strategic intent. Eenadu’s lacklustre performance ever since he bought in, has only diminished Ambani’s chances of making money on his investment. It may stand a better chance if he bundles it with a larger company like Network18 and does a trade sale later. The bigger question is — can Bahl change the complexion of the combined business with this fund infusion? If he is successful, it will result in a profitable exit for everyone. And even if not, Mukesh Ambani would hardly grieve. After all, his group wrote off some ₹5,500 crore in one go after Reliance Telecom’s launch strategy failed. In the meanwhile, some intangible benefits would have been reaped and it is hard to put a number on that.