Investors cannot become managers. Motifs are eye candies, which increase ratings for some time but ratings should not be confused with performance. So if you will tell investors that they can be managers, drivers of their own fate, you are showing them a mirage, which will eventually shatter owing to mismatched expectations, “you did not tell me so.” Money management is a skill, which has to translate from a human to a system. When systems become supreme, that’s the end of markets. Systems improve as our understanding of complexity improves. Better the science, better the risk management. It’s a journey. ETF’s are vehicles. Vehicles don’t conserve or make money, risk management does. Robo-advisors are vehicles, don’t confuse them with financial nirvana, even if it feels good burying your stone age fund manager for a new virtual motif.