Amazon founder, Jeff Bezos would not have imagined in his wildest dreams that two of his relatively junior ex-employees would one day compete with him in the high stakes world of online retail. Sachin Bansal and Binny Bansal, who started Flipkart in 2007, went on to become the poster boys of Indian e-tail. From being a two-member startup with an initial capital of ₹5 lakh, Flipkart has grown at break-neck speed to become a formidable force with some 22 million registered users.