Attitudes to change are sticky. We cling to the idea of the good old days with enthusiasm. When offered unpleasant ideas (or even unpleasant facts), we jump around looking for more palatable alternatives. Critically, the technology boom and bust and the following housing boom and housing and financial busts helped camouflage the recent unpleasant economic development lying below the surface: the steady drop in long-term US growth. Someday, when the debt is repaid and housing is normal and Europe has settled down, most business people seem to expect a recovery back to America’s old 3.4% a year growth trend, or at least something close. They should not hold their breath. A declining growth trend is inevitable and permanent and is caused by some pretty basic forces. The question here is not, “Has the growth rate dropped?” (Yes, it has) or “Will it continue to drop?” (Yes, it will). The question is: “At what rate will it drop?”