When Sun TV came out with its initial public offering in 2006, investors could not get enough of its shares. It was arguably one of India’s greatest franchise, having established itself as the leading broadcaster in the south. Its financials were impressive, with return way ahead of all other major rivals. No channel could touch Sun, let alone dislodge it from the top. With that sort of lead, Sun TV commanded tremendous pricing power and its profits were galloping. New businesses such as direct-to-home and movies did equally well.