The paradox of risk
Investors aiming to generate long-term capital gains from equities face a similar situation to the Trojans. Perception and reality with regards to the face value of the risks that they face are not necessarily the same. The basic premise for generating good returns is to buy an asset at a low price, and sell it at a high price. This would appear to be a relatively simple task yet it is not easy. This is because of the paradox of risk – the conditions that bring about both low and high asset prices are contradictory to the prevailing mood and investment outlook. When assets are at a low price and give the prospect of capital gains, the environment is often characterized by poor economic conditions, fear and risk aversion. Paradoxically, optimism is the breeding ground for increased investment risk. After a period of significant capital gains, and when market participants are confident in the future prospects for equity markets the risk of capital loss is often high. The stock market is the only market in the world where people will “run away” from it when it is on sale and buy more from it when the goods are expensive.