When a packet of biscuits says "100% Atta" or "No Added Sugar", most shoppers are unlikely to question what those claims mean. India's food regulator, however, has issued a notice to SAJ Food Products over such claims on its Eat Fit Digestive Biscuits, following concerns that they may not accurately reflect the product’s composition.
Why Is FSSAI Cracking Down On '100% Atta' And 'No Added Sugar' Claims
Regulator questions SAJ Food Products’ biscuit labels, flags misleading marketing and pushes stricter scrutiny of front-of-pack claims
Why Is FSSAI Cracking Down On '100% Atta' And 'No Added Sugar' Claims
Summary
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