Beauty-Tech Start-Up Kult Raises $20 Mn from M3M Family Office

Beauty tech and discovery platform Kult has raise $20 million in Series A funding round led by realty major M3M’s family office, it said in an official statement. This funding round also saw participation from major investment firms like Venture Catalysts.

The start-up aims to use the fresh capital in hyperscaling its growth journey by onboarding 700 handpicked premium products from all across the globe and process more than 10,000 orders per day by end of this year.

Additionally, the brand wants to build a team of over 200 top tier talent across multiple functions such as sourcing, engineering, product and user experience.

Founded by Karishma Singh and Ruchika Pallavi, the leadership team also is set for expansion with Payal Kanodia and Aishwarya Bansal who will be joining the brand as board members. It a technology-led beauty platform that leverages AI to deliver personalised skincare recommendations and a seamless, inclusive shopping experience.

“We have built Kult to be a technology-first solution that makes beauty easier to navigate and more inclusive for Indian users. This is about simplifying discovery through personalisation — because beauty should work for you, not the other way around”, said Kult cofounders.

Speaking about the investment, Bansal said, “Kult is uniquely positioned at the intersection of beauty and technology. What drew me in was the clarity of purpose — to create a platform that doesn’t just sell products, but helps consumers make informed, confident choices”.

The investment comes at a time when India’s beauty and personal care (BPC) market is projected to grow at a compound annual growth rate (CAGR) of 10%, reaching $30 billion by 2027. Within this, the online BPC segment is expected to account for $10 billion, representing approximately 33% of the total market.

Earlier this year, skincare label Deconstruct raised Rs 65 crore in funding from a group of investors, including French beauty major L’Oréal, V3 Ventures, and DSG Consumer Partners.

Currently, targeted beauty brands such as L’Oréal, Mamaearth, Nivea, and Nykaa command around 33% of the market— a share projected to grow to 42% within the next five years.