Over the past few years, the stock markets have displayed something like the ‘beauty pageant’ effect, as defined by economist John Maynard Keynes. One of the greatest economists, he compared the stock markets to a beauty contest organised by a newspaper for its readers. In it, the readers had to send in their votes and if they made a choice that was the majority’s, they won a prize. So, to win, the reader had to align his or her choice as close as possible to the most probable popular choice. Exercising independent judgment would be a bad strategy, and guessing popular perception and voting accordingly would be the smarter way. While this may work well for the reader-voter, it may not work as well for an investor. In the stock market, this beauty-pageant phenomenon causes great polarisation in stock returns — the money flow favours some stock disproportionately and ignores the others—further feeding into the perception story and polarising the prices. The only thing that can break this vicious loop is sensible independent thinking by exceptional contrarians like Prashant Jain, CIO and executive director at HDFC Mutual Fund. In Outlook Business’ Investment Summit 2021, he tells editor N Mahalakshmi how he remains confident about his convictions, and about the ‘Price and pain of being a contrarian’. Edited excerpts from the interview: