Independent investment advisor Ritwik Rai, who tracked the company for Kotak Securities, had maintained ‘Sell’ in his last report (April, 2018) around the time the stock was positioned to cross Rs 4,000 trading, at a P/E of 27.6x for FY19. He explains, “Profitability for poultry firms is a relative calculation of the prices of feed and chicken, followed by the latter’s supply in the industry.” That is, when the feed prices are high and the supply of broiler is high, the margins take a hit. When the feed prices are low and the supply of broiler has fallen, there is a killing to be made, as long as demand stays intact. “In April 2018, that supply and demand factor fell into the right position,” says Rai. Earnings shot up and the share price followed. Now that the stock has crashed, Rai says, "Like all commodity companies, you have to be very particular that things have to be in your favour before you make an investment call. Otherwise it might take years for things to turnaround." But he adds that Venky’s has created a strong market for itself in the poultry industry and hence, it will survive. “Given that favourable conditions will return eventually, it's a good stock to buy.”