Found in nearly half of world’s FMCG products, palmolein oil is undeniably, a crucial asset for multinational companies. However, fair-trade is not a phrase synonymous with this industry. Giants such as Unilever, Nestlé, PepsiCo, Mondelēz, Kellogg’s and Hershey’s, despite committing to use of sustainable palm oil, have been accused of sourcing it from illegal plantations in the protected Rawa Singkil Wildlife Reserve of Indonesia. While one might think these developments in far-away Indonesia or Malaysia don’t necessarily affect India, problems are soon to strike much closer home.