The Rs.1,145-billion domestic pharmaceutical sector’s healthy run is likely to continue in the coming decade. After having clocked 14.5% CAGR over the past decade, Morgan Stanley expects the industry to compound growth at 12-14% over the next 10 years. Currently, branded generic drugs account for a chunk of the domestic market with 70% volume share, followed by over-the-counter drugs at 21% and patented drugs at 9%. The domestic formulation market is split between chronic and acute therapeutic areas. While cardiovascular, anti-diabetes, gastro-intestinal, and neurological segments comprise the chronic category; acute therapies are divided into anti-infectives, respiratory, pain, and gynecology. Of the top 15 players dominating the market, Sun Pharma, post its merger with Ranbaxy in 2015, has emerged as the leader.