It all began as social dancing. The Global CEO of Denave, Snehashish Bhattacharjee, along with his friends, used to dance to a varied song-list every weekend in college. He graduated from the University Of Hyderabad, which had “a humongous campus”, giving students plenty of area to fool around. “Like most of the universities, HCU is also located in the outskirts of the city. It gave us all the more reason to enjoy ourselves to the fullest inside the campus,” he says.