To turn profitable quickly, quick-commerce platforms are jumping into segments such as cosmetics and garments. Unveiling India’s Q-Commerce Revolution, a report by strategy consulting group Redseer, says: “Quick commerce has been able to sustain the momentum triggered by Covid-19 between 2019 and 2022 by registering a 77% growth in gross merchandise value (GMV) last year. This is despite 2023 being a slow consumption year.” The report goes on to say that quick-commerce platforms are not staying confined to fruits, vegetables, meat, staples and FMCG, but have ventured into the broader retail pie of beauty, electronics, home decor, wellness and other merchandise.