Wipro Consumer Care & Lighting's venture funding arm Wipro Consumer Care – Ventures on Friday announced investment in the city-based D2C pet-food startup Goofy Tails.
It has signed a definitive agreement, which is the first investment in the Pet Food category, its third investment in 2025, and overall 15th from the fund, according to a joint statement
Wipro Consumer Care & Lighting's venture funding arm Wipro Consumer Care – Ventures on Friday announced investment in the city-based D2C pet-food startup Goofy Tails.
It has signed a definitive agreement, which is the first investment in the Pet Food category, its third investment in 2025, and overall 15th from the fund, according to a joint statement.
"This is Wipro Consumer Care – Ventures' first investment in the pet care segment, the third investment this calendar year. With this investment, Wipro has fully deployed its Fund I and will now kick off its recently launched Fund II, which has a corpus of Rs 250 crore," it said.
Goofy Tails has already served over 2 lakh pets, with products available across major online marketplaces, quick commerce platforms, and its own portal.
"The current pre-series A raise is for over $ 1 million, bringing the total capital raised by the company to $ 2 million till date," it said.
Wipro Consumer Care – Ventures Managing Partner Sumit Keshan said: "We are glad to partner with Goofy Tails, who are passionately addressing key gaps in India’s pet food market. With pets increasingly becoming family, there is a growing demand for high quality, nutritious, and innovative pet food products".
India’s pet food market is projected to reach $ 1.7 billion by FY31, with 70 per cent contributed by dog food and 30 per cent being cat food.
Goofy Tails co-founder Karan Gupta said: "This investment will not only help us scale and reach more pet parents across India but also accelerate R&D and new product innovation – further strengthening our mission. We look forward to leveraging Wipro’s strategic insights and operational strengths as we grow our offerings and distribution".
Wipro Consumer Care – Ventures focuses on digital-first consumer brands across India and South-East Asia, in categories like beauty & personal care, packaged food, health and wellness, home care, and pet care.