Toyota Raises US Car Prices by Over $200 as Trump's Tariffs Bite

Japanese automaking giant Toyota Motor Corp. has said that it will raise prices on some of its vehicles in the US by more than $200 starting next month. While the company claims the move is part of a "regular revision," reports suggest the hike could likely be due to import tariffs imposed by US President Donald Trump in April.

In a statement to Reuters, Toyota said that some Toyota- and Lexus-branded models will see their prices raised by an average of $270 and $208, respectively. It further added that the move is part of a regular revision and that new prices are determined based on factors including market conditions and competition.

On June 16, Toyota released full-line pricing for 2025–2026 on its website. According to the document, entry-level vehicles such as the Corolla, Corolla Hybrid, Corolla Cross, and Prius start around $22,000 to $29,000. Mid-range models including the Camry, RAV4, Highlander, Grand Highlander, Sienna, Crown, bZ4X, and most Tacoma trims fall between $30,000 and $50,000. High-end models like the Land Cruiser, 4Runner TRD Pro, Tundra i-FORCE MAX variants, Sequoia Capstone, and GR Supra Final Edition reach into the $60,000 to $80,000 range, with the most expensive trim being the 2025 Sequoia Capstone at $83,915.

The revision follows Mitsubishi Motors Corp.’s announcement earlier this week that it will raise US prices for three of its models this month, citing a routine adjustment to account for inflation. The company said the average increase across its US vehicle lineup would be 2.1%.

Last month, Subaru of America raised prices on several models by $750 to $2,055 depending on the trim and model, attributing the hikes to "current market conditions." In May, even Ford Motor increased prices by up to $2,000 on three models manufactured in Mexico, becoming one of the first major automakers to respond to President Donald Trump’s auto tariffs.

In April, Trump imposed 25% tariffs on car imports from Japan and most other countries, prompting Mitsubishi to temporarily halt deliveries from ports to US dealers—a move the company reversed last week.

Japanese automakers, heavily reliant on imports to serve the US market, have been facing the ripple effects of these tariffs on cars and parts.

On June 12, President Trump reiterated his stance, warning he might raise auto tariffs further to encourage carmakers to accelerate investments in US manufacturing. “I might go up with that tariff in the not too distant future,” he said at a White House event. “The higher you go, the more likely it is they build a plant here.”