The initiatives aim to contribute to Kerala’s long-term cultural, social, and economic prosperity, driving innovation and sustainable livelihoods through the creative economy
In a move to enhance Kerala's creative economy, the British Council and the Kerala Startup Mission (KSUM) have signed a letter of intent aimed at strengthening the state's cultural industries. The collaboration seeks to accelerate the growth of key sectors, including tech art, festivals, and crafts, and provide young artists and entrepreneurs with opportunities to thrive on both national and international stages.
The agreement was formalized at Huddle Global, a start-up and innovation event hosted by KSUM. The signing ceremony took place in the presence of Kerala's Chief Minister, Pinarayi Vijayan, with Janaka Pushpanathan, director of the British Council South India, and Anoop Ambika, CEO of KSUM, signing the document. The partnership aims at fostering innovation and cross-cultural exchange, helping position Kerala as a hub for creative industries.
By focusing on the state's potential in creative sectors such as tech art, festivals, and crafts, the partnership is expected to create opportunities for artists and entrepreneurs, providing them with the resources and support needed to succeed locally and globally. The initiatives also aim to contribute to Kerala’s cultural, social, and economic development, promoting innovation and sustainable livelihoods through the creative economy.
"By empowering the youth of Kerala and fostering the growth of young artists and entrepreneurs, this collaboration will play a crucial role in shaping a sustainable and vibrant cultural sector that aligns with the state’s long-term economic and social aspirations," Anoop Ambika, CEO, The Kerala Startup Mission said on the alliance.