Germany-based Master Builders Solutions Bets on R&D Edge to Take on Indian Giants in the Construction Chemicals Sector 

Germany-based construction chemicals brand Master Builders Solutions is set to enter the Indian market and invest in expanding its operations in the next one year. The brand, whose India business was sold to Sika Group in 2023, is looking to reenter the market amid a boom in infrastructure spending in India. 

Speaking to Outlook Business, Dr. Boris Gorella, CEO and Chairman at Masters Builder Solutions, expressed hopes of rapid expansion in the Indian market. “From commercial buildings like office spaces to infrastructure development, a lot is happening in India which excites us. This prompted us to enter India once again,” he said. 

The company’s plant to produce construction chemicals like concrete admixtures will be located in Taloja, near Mumbai. The company's management is planning a gradual expansion in the market, with the first target of achieving a Rs 400-500 crore turnover by 2028. It will initially invest Rs 15-20 crore in setting up its operations.  

Himanshu Kapadia, Cluster Head of India, Middle East, and Turkey, explained the key pillars of India's strategy. “We have an edge in research and development, which will help in convincing customers to buy high-quality products. Some of our products also lead in terms of sustainability,” he said. 

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The company spends 3% of its net turnover on R&D. In the Indian market, it will compete with Berger Paints and Asian Paints.  

Although the firm’s base research is done back in Germany, the company also has an R&D centre in India to fit its products according to local needs. Gorella said that the potential for growth in the market is immense.  

“Unlike the American and European markets, the use of admixtures is quite limited in India which gives us ample headroom for growth,” he said. As per Mordor Intelligence, the size of the construction chemicals sector stood at $3.30 billion in 2024. It is expected to reach $5.02 billion by 2030, growing at a CAGR of 7.2%.  

The focus for the company is currently on just the B2B segment. Geographically, it is looking to tap the entire Indian market with Northern, Western and Southern regions driving growth.