Take for example, the highly-rated Asus ROG G703 priced at Rs.499,990. “G703 is aimed at the high-end prosumers and enthusiastic gamers; it is a complete desktop replacement,” says Arnold Su, head, PC & ROG, Asus India. The G703 comes with Intel Core i9 processor, GTX 1080 graphics and 144Hz display for the best gaming experience. Its other eye-catching highlights are 512GB storage combined with PCIe 3.0x4 SSDs, that load your games faster. It also has an advanced anti-dust cooling (ADC) system with two 12V fans to protect this gaming beast. “If we talk about gaming only, we have technologies such ADC which helps in increasing the lifespan of the product by not letting gunk and dust settle in the exhaust for a long time. Further, our internal thermal design, high refresh rate displays and build quality are equally important factors which offer a lot more bang for the buck,” Su adds. The company is also focusing on innovation beyond gaming. One such example is the recently launched ZenBook Pro 15 (UX580) with a ScreenPad instead of a touchpad.