Let us not, for once, link saris with traditionalism and walk the trodden part. Let’s skip the ethnic and cultural aspects of the garment for the moment, forget the notions of history and heritage associated with it. Instead, let us link it with grandeur and luxury. Let us view it as a marker of exuberance, of elegance that only money can adduce, and the uniqueness wrought by the quality of its being handmade to boot.