In his book Losing My Virginity, Richard Branson, the wildly successful CEO of Virgin Group, relates a story from his childhood. His aunt bet him that he could learn to swim while on a family vacation at the shore, and he tried but was unsuccessful. On the way home, they were driving alongside a swiftly flowing river. Branson asked his mother to stop the car so that he could try once more to win that bet. She agreed and promised to pick him up upstream. In he went. The current was strong, and his family members watched as he struggled to stay afloat. In that moment, with no one jumping in to save him, facing the prospect of drowning, he figured out how to swim. This ability to take on a frightening and challenging situation has helped him become one of the most successful businessmen in the world.