Just months after celebrating their maiden IPL championship, Royal Challengers Bengaluru (RCB) could see a change in ownership, as global beverage major Diageo starts reviewing its investment plans to sell the popular cricket franchise.
Diageo has officially informed the Bombay and National Stock Exchanges about launching a strategic review of its investment in Royal Challengers Sports Pvt Ltd, the company managing both RCB’s men’s and women’s teams.
Diageo has outlined March 31, 2026, as the target to complete RCB’s sale. The two-year review window will help finalise buyer talks, complete due diligence, and secure necessary regulatory approvals without affecting team operations.
Industry watchers say Diageo wants to refocus on its core liquor business and step away from non-alcoholic ventures like cricket, reducing exposure to advertising and reputational risks.
The decision also comes after the stampede at Bengaluru’s M Chinnaswamy Stadium during RCB’s title celebrations, which reportedly made Diageo more cautious about safety, liability, and its overall brand image.
RCB became part of Diageo’s portfolio in 2015 through its takeover of Vijay Mallya’s United Breweries Group. A year later, Diageo took full control, guiding the team through challenging yet defining IPL seasons.
Despite ups and downs on the field, RCB remains one of the IPL’s most valuable franchises. Investment bank Houlihan Lokey recently valued the team at $269 million, placing it firmly among the league’s top three.
Even as Diageo reviews its ownership, RCB’s daily operations will carry on without disruption. Insiders note that the leadership remains focused on preparing strong squads for both upcoming IPL and WPL seasons.
Ahead of the November 15 retention deadline, RCB’s management is finalising key player decisions for both squads. The aim is to maintain team balance and keep fan enthusiasm high during the ownership transition.
