Nykaa’s express delivery service, Nykaa Now, is gaining strong traction across major cities. Anchit Nayar, CEO of Nykaa’s beauty e-commerce business, said the service is helping expand market share, enhance customer experience, and reinforce Nykaa’s leadership in the beauty and personal care segment.
Anchit Nayar said Nykaa’s quick-delivery focus is designed to build stronger customer trust and offer a smoother shopping experience. The faster service has improved engagement and reinforced Nykaa’s image as a dependable, quick, and customer-first beauty platform.
Nykaa Now allows customers to receive everything from affordable essentials to luxury beauty items within 30 minutes to 2 hours, Nayar said. The swift service is attracting more personal care shoppers, particularly those seeking premium products and an elevated delivery experience.
Anchit Nayar noted that more customers are now turning to Nykaa for everyday products such as shampoos, conditioners, and body washes. He said this shift reflects Nykaa’s evolution from a beauty-focused brand into a broader personal care destination.
Nykaa is strengthening its offline presence to enhance rapid delivery services. The company now operates 265 physical stores across 90 cities, serving as key fulfilment hubs that ensure quicker deliveries and improved last-mile connectivity for customers.
During the September quarter, Nykaa added 19 new stores and expanded into eight more cities. Its total retail space increased to 275,000 sq. ft., up 37% year-on-year, with 53 rapid stores now efficiently powering the Nykaa Now network.
Meanwhile, Nykaa reported a 25% year-on-year rise in operating income to ₹2,345 crore during the September quarter. Net profit increased to ₹32.98 crore from ₹12.97 crore a year earlier, while gross merchandise value reached ₹4,744 crore.
Nykaa’s premiumisation focus is boosting order values and profitability. premium brands now contribute about two-thirds of total merchandise sales, reflecting growing demand from high-value consumers across both online and offline channels.
Nykaa has restructured its fashion segment, shutting large stores and focusing on direct channels. Revenue rose to ₹200 crore, losses narrowed, and gross merchandise value increased 37%, indicating steady recovery in the fashion business.
