Having tasted success with its earlier campaign introducing the 5-in-1 Meal Box, KFC India has rolled out two commercials, with an extra pinch of quirk this time. Against the backdrop of a deadpan voiceover, the ads showcase the inability of a "confused" fan and a "slow" tubelight to pick the value-for-money meal in front of them. And while comparing it to that of a competitor's popular meal tray, urges consumers to make the right or rather smart choice. “The 5-in-1 Meal Box that we launched last year was an instant hit with consumers. It re-defined the existing meal space for QSRs in the country by giving consumers the only complete and smart meal option,” explains Lluis Ruiz Ribot, CMO, KFC India on why the brand chose to revisit the campaign.