Lead Story

Making India Look Cool

Microsoft started its India journey in 1990 with just one office in Hyderabad. Since then, the iconic IT company has changed with time — from being known as the Windows and Office pack to becoming a dominant cloud player

Microsoft started its India journey in 1990 with just one office in Hyderabad. Since then, the iconic IT company has changed with time — from being known as the Windows and Office pack to becoming a dominant cloud player. It has steadily increased its presence in India with offices in 11 Indian cities, currently employing about 16,000 people. Its US parent has a high-profile Indian CEO in Satya Nadella who was one of the first Indians to take up a leadership role at a global tech giant. However, of late, the company seems to have withdrawn from the public eye. Digital natives in India identify more with Google, Apple and social media giants than with the overarching lord of the PC. Outlook Business speaks with Anant Maheshwari, President, Microsoft India, to find out if the company has lost out in a crowded Indian tech market or if it no longer wants to “look cool” — as Nadella once said that Microsoft would rather ‘make others look cool’ — in public for strategic reasons. Edited excerpts: