Oculus was one of the many 3D device companies in the virtual gaming world till 2014. It had a promising device in Oculus Rift, which gamers loved and the gaming community thought would change its world. However, Oculus as a whole did not seem to have a great advantage over any of its competitors in terms of technology innovation or market share. It did not imagine a pathbreaking future. When Facebook acquired it that year for $2 billion, observers wondered how a hardware manufacturer fitted into the vision of a social media giant, whose mainstay was digital advertisements.