Feature

The transformer

Ashok Leyland has battled from two separate slowdowns and a crippling dip in demand to emerge lighter and stronger

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Published 8 years ago on Apr 17, 2015 11 minutes Read
Photographs by RA Chandroo

Talk about tough assignments. If you thought your job was tough, spare a thought for Vinod Dasari, who took over the reins of heavy vehicle major Ashok Leyland in April 2011, just after the last few tremors of the 2008 credit crisis had been felt and just ahead of the slowdown in the auto industry in 2012. Dasari took over as managing director of India’s second largest truck company at a time when the most brutal slowdown to have hit the Indian commercial vehicle industry in over three decades was creeping up on the company.