Tasty Trends

Food zones within retail outlets are offering shoppers both convenience and experience under one roof

Gautam Sinha, founder and creative director of Nappa Dori, the luxurious handmade leather products brand, is a frequent international traveller. About three years ago, during one of his travels to Berlin, Sinha came across an interesting trend. “I was visiting the local indie stores and discovered that almost every store had a café inside it. Here, people could not just sip on coffee, but also soak in the experience and spend more time at the store. I loved that concept and thought it would be great to replicate it at our stores in India,” he recalls.