Power of I 2019

Harvest of plenty

Farming tools no longer mean just a plough and a tractor, but smart devices guided by big data and analytics. Make way for the tech-savvy kisan!

In 2010, Peepli Live had farmer Natha Das trapped in a dark comedy. His only escape seemed a televised suicide. But now the story can be rewritten. Today, Das can whip out his smartphone and know that his land is best suited for an alternate crop, say millets. He would also know where to get the seeds, what fertilisers to buy, and how to water them with the little that he had. Finally, he could alert a big retailer a month before his harvest and strike a deal over an app. It might have sounded improbable then but agri-tech start-ups have changed the script.