A class act

Unlocking the potential

Education in India is a booming business that’s attracting investors by the droves. but success won’t come easily

AP Images

It takes 15 minutes to get past the reception where a webcam captures your image and a bar-coded entry pass is issued. When you finally walk in, brown stone buildings stretch out far into the distance on either side. At the circle in the centre stands a parked BMW; a salesman hands out brochures and expresses his eagerness to tell you more about the car. Further down is a food court filled with familiar brands selling coffee, pizzas and sandwiches. This isn’t the campus of some IT giant or even a mega shopping mall. This is the Amity University in Noida.