Talwalkars’ ‘crash diet’

One of the earliest fitness companies in India is struggling with a ‘debt-flab’ accumulated over the past few years. What sent things on a nosedive?

There are people with a gift for apt metaphors, and then there is Anant Gawande. During the Q3FY18 earnings call, the director of Talwalkars said, “If there was a joint, which makes vada pao then it should make only vada pao and nothing else.” Gawande was trying to explain Talwalkars Better Value Fitness’ (TBVF) strategy to demerge its business into two entities — TBVF and Talwalkar Healthclubs (TH). But if you are a fitness chain, you should stay a few miles and rhetorical flourishes away from fast food.