Trend

Business behind the buzz

Controversies and celebrities aside, book deals were also struck at the Jaipur Literature Festival

Tribhuvan Tiwari/ Outlook

The Jaipur Literature Festival (JLF) is a noisy affair on all counts, from the discussions to the controversies. A quieter trend emerging is that it is also becoming a venue where publishers from around the world do business. This year, on a conservative note, there were over 150 publishers and agents from across the world, according to festival organiser Sanjoy Roy.  “Most of the major publishers from Australia, South Africa, the UK, the US, Canada, France, Switzerland and Germany were here,” he says.