Feature

‘We have covered only 0.01% of a Rs.1.5-trillion chai market so far’

In a free-wheeling chat, Amuleek Singh Bijral takes a deep dive into the strategies and expansions that help Chai Point retain its leadership position

RA Chandroo

Not too long ago, the word café was synonymous with coffee. This started changing with the advent of the tea-café culture, pioneered by a host of ambitious entrepreneurs. One of the earliest ones to spot this opportunity was Amuleek Singh Bijral, who founded Chai Point in 2010. To understand how he made Chai Point click, Outlook Business caught up with Bijral at their premium Church Street store in Bengaluru. Edited excerpts: