Have OTT Platforms Created Market For A New ‘Matinee Idol’?

There has been a revival of sorts for indie cinema on OTT platforms, whose reach has increased due to the Covid pandemic. The new hero stands in contrast to the Bollywood star

The Covid-19 pandemic has significantly altered the entertainment landscape. As the world moved more and more inwards, consumer-facing businesses were hit the hardest. Aviation, hospitality and tourism are still reeling from the impact of national and localised lockdowns that were imposed to contain the spread of the virus. The entertainment industry, too, changed remarkably. The large screen suddenly disappeared. Big-budget films were released on several OTT video-streaming platforms and the pandemic-induced lockdowns resulted in a boom in content on these platforms.