One of America’s largest airlines, Southwest Airlines, is ending its long-standing free baggage policy for most travellers. The change comes into effect on 28 May.
This follows a March announcement in which the airline revealed plans to phase out its popular “bags fly free” offer as part of efforts to boost earnings.
Starting Tuesday, Southwest will charge passengers $35 for the first checked bag and $45 for the second—unless they qualify for exemptions.
The airline says passengers with A-List Preferred status and those purchasing the highest-tier fares will still be entitled to two free checked bags. Travellers with A-List status will receive one complimentary checked bag, and those holding a Southwest co-branded credit card will also be eligible for one free bag.
These new fees apply to bookings made from 28 May onwards. Customers who bought tickets before that date will continue to receive two free checked bags—unless they change their travel plans after the new policy takes effect.
In addition, Southwest is introducing a basic-economy fare to replace its “Wanna Get Away” option as the airline’s most budget-friendly ticket. This fare tier offers fewer benefits: no flight changes, no advanced seat selection, and seats assigned at the back of the aircraft at check-in. If cancelled, these tickets offer a flight credit valid for just six months—shorter than credits from other fare types.
As per The Wall Street Journal, Southwest’s Chief Financial Officer, Tom Doxey, recently said that the airline’s entry-level fares previously included too many features, giving travellers little reason to opt for more expensive options. The change is part of a broader strategy to stay competitive with other carriers.
The decision to scrap free checked bags marks the end of one of Southwest’s most recognisable perks. The airline’s “bags fly free” slogan had long been a key marketing message and brand identity.
Known for its customer-friendly approach and resistance to added fees, the Dallas-based carrier is now shifting its business model to increase revenue. Beyond baggage charges, Southwest is also moving away from other trademark features such as its open seating policy. Aircraft are being reconfigured to add extra legroom seats, and tickets with assigned seating are expected to go on sale later this year.
