Yotta Launches India’s First Cloud-Native Platforms for Rendering, Content Management & Streaming

Yotta Data Services today unveiled Urja and Sudarshan, two enterprise-grade, cloud-native platforms for the media and entertainment industry.

The platforms, billed as India’s first cloud-native renderfarm-as-a-service and a full Media Asset Management + Online Video Platform, to be hosted on Yotta’s sovereign hyperscale cloud infrastructure.

The company said the platforms deliver high performance, low latency and data security on a flexible pay-as-you-use basis, and are aimed at studios, broadcasters, publishers and content creators.

Yotta said Urja and Sudarshan will support the full content lifecycle, from CGI rendering, video production and media storage to streaming, distribution and monetisation. The company highlighted compatibility with leading 3D design tools and plugins, AI-assisted search, workflow automation, real-time analytics and pay-as-you-grow pricing aimed at lowering barriers for creators and producers.

Product Highlights

Urja: a cloud-native Renderfarm-as-a-Service powered by Yotta’s GPU infrastructure for VFX, animation, AEC, CAD, gaming and R&D, offered in prepaid (web) and postpaid (bare-metal) consumption models.

Sudarshan: an end-to-end MAM + OVP for storing, organising, streaming and monetising video, music, podcasts and articles, with metadata tagging, AI search, team collaboration tools and branded OTT launch capabilities.

Platform features: low latency and sovereign data protection; seamless I/O workflows; pay-as-you-use/pay-as-you-grow pricing; analytics for audience engagement and targeted advertising; podcast/media rooms and content management tools.

Scale, Business Model & Target Users

Yotta pitches the platforms at visual-effects and animation studios, broadcasters, marketing enterprises, educational institutions, MSOs, lifestyle brands and other content-heavy organisations.

The company emphasised a flexible pricing model designed to remove the need for expensive on-premises hardware and enable creators to scale production and monetisation rapidly.

“This is more than technology; it’s the foundation of a new media ecosystem where India’s stories can reach the world with speed, security, and impact,” said Sunil Gupta, Co-Founder, MD & CEO of Yotta Data Services.

Sashisekhar Panda, Business Head of Cloud & Media Services, added that Urja and Sudarshan “solve real bottlenecks that creators and distributors face every day, making the process easier, faster, and more secure.”

Yotta frames the launch as a strategic move to accelerate digital transformation in India’s content economy by pairing cloud sovereignty with media-specific tooling. If widely adopted, the platforms could reduce capital expenditure for studios, speed time-to-publish, and help Indian creators capture more value from streaming and targeted ad inventory.

Use Cases & Monetisation

Yotta said Sudarshan enables customers to launch branded OTT services and monetise via subscriptions, ads and targeted promotions; Urja removes the need for costly render farms and enables high-performance remote rendering for complex 3D workflows.

Both platforms expose analytics and AI-driven workflows designed to shorten production cycles and boost content ROI.

Yotta did not specify staged rollout geography or pricing tiers beyond the pay-as-you-use/grow model in its announcement; the company said the platforms are accessible via web interface and apps and will be hosted on its sovereign cloud infrastructure.

Yotta’s entry into media-tech with Urja and Sudarshan packages specialised rendering and full MAM/OVP capabilities on a sovereign cloud stack, a bid to capture growing demand from India’s fast-expanding content economy by offering cloud performance, data security and flexible commercial terms.