Over the past couple of decades, the social enterprise space has seen a distinct transition from a not-for-profit model to enterprises creating social impact to entrepreneurs looking to serve the bottom-of-the-pyramid purely as a commercial proposition. The non-profits and venture firms are on solid ground because they have a very clear mandate and they know what their objective is. They just need to go about doing their jobs more efficiently. But straddling two boats is not that easy. So, when entrepreneurs try to create a new market where none exists, be it a dearth of credit, toilets or healthcare, they initially rely on funding from foundations or investors willing to accept a lower RoI in return for a social objective being served side by side.