Outperformers Rankings 2025: Top 5 Start-Ups in the Enterprise-Tech Segment

Ripplr

Launched in 2019, the company offers a plug-and-play service for brands to distribute their products to kirana stores. The business-to-business full-stack distribution start-up claims to be the only multi-brand, multi-city authorised distributor of large fast-moving consumer goods brands in India.

Founded by Abhishek Nehru and Santosh Dabke, Ripplr says its mission is to leverage the use of artificial intelligence for prediction and decision-making. The start-up provides services in both distribution and logistics, which includes a Distribution Management System (DMS) to simplify distributor onboarding and warehousing support.

Ripplr’s Nehru has said that over the last few years, the company has understood the pulse of the market and created a checklist to vet businesses that want to use their service. Operations begin only when a business meets the requirements on the checklist.

Credgenics

The artificial intelligence and cloud-based debt collection platform was formed to help banks, non-banking finance companies, and asset reconstruction companies identify and manage risks across the loan collection cycle.

The company offers an end-to-end solution that includes digital collections, litigation management, payments and a predictive dialer via a mobile application.

Credgenics has managed over 98mn retail loan accounts worth $250bn in the financial year 2024. It claims to have increased lenders’ resolution rates by 20% and improved collections by 25%. The company takes pride in reducing collection costs and time by 40% and 30%, respectively, and according to its co-founder Rishabh Goel, demonstrating innovation, measurable impact and sustainable growth.

Groyyo

The business-to-business tech company helps small and medium-sized enterprises digitise operations and connects them to international and national buyers. Established in 2021, the company has come a long way with more than 360 factories manufacturing products across various categories.

The company positions itself as an end-to-end service, helping manufacturers boost demand, improve the factory floor and procure raw materials. Groyyo’s Subin Mitra says that over the last 12-18 months, the company has increased its focus on high-margin segments in the business, be it exports or software-as-a-service. This has allowed the company to achieve a fourfold rise in gross margins and earnings before interest, taxes, depreciation and amortisation (Ebitda) profitability.

GoKwik

With e-commerce becoming a constant and regular feature of shoppers’ lives, brands are paying greater attention to their digital presence. This is where GoKwik steps in.

The Delhi-based start-up provides software-based solutions to direct-to-consumer brands and e-commerce platforms. Some of its services include enhancing the overall shopping experience and driving growth with conversational commerce.

The company caters to more than 10,000 brands and has a 130mn-strong shopper network. GoKwik’s Taneja has highlighted that the company does not cater to any single aspect of ecommerce but instead intends to create solutions for problems at every stage, thus helping brands provide seamless shopping experiences.

Goapptiv

Bringing together the best of the online and the offline worlds

Score 73

Founding year: 2016

Headquarters: Thane, Maharashtra

Founder(s): Rajasekhar Parcha and Sreeram Venkitaraman

Formed in 2016, the company combines digital tools with physical reach to improve access to quality medication and healthcare in extra-urban and rural areas.

The founders of the Thane-based start-up claim that this unique “phygital” model drives revenue growth and cost optimisation for over 700 brands. At present, the start-up caters to 618 districts in 27 states and and uses analytics to identify clusters in Tier-II to Tier-VI markets.

GoApptiv has also enrolled over 300,000 stakeholders, such as distributors, wholesalers, chemists and doctors, on its proprietary technology platforms. Some of its prominent investors are Cipla, British International Investment, India Alternatives and HealthQuad.

Powering Biz Growth

2024 was a year of rapid growth for enterprise-tech start-ups, driven by cloud adoption and AI integration. All of this is good news for businesses to leverage advanced technologies to streamline operations and enhance productivity