However, the competitive landscape is getting more intense with the entry of small finance banks. In 2015, the RBI gave in-principle approval to 10 entities to set up small finance banks. These new entrants operate in the same retail and SME segment that is DCB’s mainstay. So, is the bank ready for more competition? Analysts believe they are. “DCB has been aggressive in opening branches. They want to capture a significant market share before small finance banks and payment banks get into the thick of things,” says Rajiv Mehta, banking analyst at IIFL. Over the past three years, the retail mortgage loans business, which caters largely to the self-employed segment, has grown at an average of 33% every year. Analysts believe that small finance banks will take time before they can start offering the complete product suite offered by banks. “Over the next two-three years, small finance banks will be focusing on building a sustainable deposit base, rather than looking to expand their product suite,” observe analysts at SBI Cap Securities in a note. This would give DCB enough time to build on the lead that they have over the new entrants in the sector.