How can one not smell the euphoria in the winter air? The Aam Aadmi of India is uniting and this includes the Aam Aadmi from business as well. The Aam Aadmi of business, i.e., the corporate professional, has traditionally shied away from the hustings. Therefore, all the more reason to ask: is this never-seen rush of business professionals to join a brand new political party just a fad, or will something concrete emerge out of this?