It is not easy being in the infrastructure business these days. Regulatory hurdles, rising costs and the general slowdown add up to a triple whammy. So what is Pratibha Industries doing differently? The Mumbai-based infrastructure company had an order-book target of ₹6,000 crore for FY12, which seemed rather ambitious given the general economic climate, but now, it appears set to close the fiscal with orders worth ₹6,567 crore. The irony is hard to miss. Every infra company is struggling to get orders but Pratibha is overbooked for the year.