Collecting wine is not as simple as storing about 10-15 bottles of different kinds of wine in the refrigerator, he tells us. It calls for research in its own right as well as an appropriate storage facility. Even though wine collection is only a hobby, the Myntra head has put in years of research into the various types of wine available across the globe, ways to store it, the right time to open a bottle, etc. The two most important aspects for wine, Narayanan explains, are time and taste. “You have to wait patiently for that optimal time. If you open it before it gets to its full potential, or indeed, are late to it, it will not taste the same.” Furthermore, he says, “The cellar needs to have the correct temperature and humidity. In India, it is difficult to get these perfect temperatures, and extreme conditions can ruin the wine.”