A clean break

When Samrat Goyal’s brother’s house caught fire, they found very few options for emergency cleaning services. Those available were either expensive or incapable of handling client requirements. A Boston Consulting Group employee, Goyal then decided to team up with childhood friend Ishan Baisoya to start Broomberg as a possible solution. “We want to provide quality on-call cleaning services,” says Goyal. “People treat cleaning as a chore. We train our professionals before sending them out and treat cleaning as a science,” he adds. Broomberg functions in Delhi and NCR with cleaning services for offices, restaurants, showrooms and small medical clinics. Of all its customers — collected by flyers, door-to-door marketing and social media — 80% are residential and 20% commercial.

Broomberg has four cleaning teams with four trained members each. Services start from ₹4,500 for a 1-BHK flat, with three services: deep clean (cleaning the entire house), super clean (cleaning plus steam cleaning of washrooms) and ultra clean (all of the above plus cleaning the upholstery). A 3-BHK flat can take up to seven hours to clean. It also offers annual packages with a 15% monthly discount. Broomberg aims to set up 25 cleaning teams, grow to other metros, and earn ₹12 lakh-₹15 lakh per month by the end of FY15. “We are currently not making profits but we expect to earn well once the business scales up,” says Goyal. Here’s hoping they don’t get swept away by the competition.