Reliance to Up FMCG Game With ₹8,000 Cr Capex Plan for Campa, Other Brands

Reliance Consumer Products Ltd (RCPL) is reportedly planning to expand its nationwide footprint by March 2027 with an investment plan ranging between ₹6,000 and ₹8,000 crore. The fast-moving consumer goods (FMCG) unit of Mukesh Ambani's Reliance Industries was established in 2022 and has since expanded its portfolio through a series of acquisitions, including Campa, confectionery brands Lotus Chocolate, and Velvette shampoo.

According to a report by The Economic Times (ET), RCPL now plans to add nearly 10–12 new greenfield and co-packing plants under its largest-ever capex initiative. Citing company executives, the report said that these investments will be made by Reliance along with some of its partners.

In February, Reliance set up a plant in Guwahati in collaboration with local partner Jericho Foods and Beverages LLP to manufacture soft drinks and water for the Northeast region. Another facility is currently under development in Bihar's Begusarai.

In FY25, RCPL reported revenue of ₹11,500 crore, with both Campa and Independence crossing ₹1,000 crore in sales. The combined reach of its brands exceeded one million retail outlets last fiscal year, according to the company’s earnings report.

The availability of its brands remains limited to select markets for now. However, the company aims to make its entire consumer portfolio available across India by March 2027. By March next year, it targets around 70% availability in key segments such as beverages, RCPL Director T. Krishnakumar told the newspaper in an interview last month.

“To scale a product effectively, you need 24 to 30 months. Anything less doesn’t allow for a proper rollout,” he said.

Reliance Consumer Products’ beverage portfolio includes Campa Cola (with Orange and Lemon variants), Sosyo soft drinks, Sun Crush juices, fruit-based hydration brand RasKik, and Independence water. Reliance has priced its colas, juices, hydration, and sports drinks approximately 20–40% lower than competitors such as Coca-Cola, PepsiCo, Tata Consumer Products, and Dabur.

The company has also partnered with former Sri Lankan cricketer Muttiah Muralitharan to co-create, manufacture, and market Spinner sports drinks, priced at just ₹10 for a 250 ml bottle—less than half the price of competitors like Gatorade and Sting from PepsiCo.

Campa and other beverage products are currently being manufactured at 18 facilities through co-investment partnerships. Beyond beverages, RCPL also produces and sells Sil jams and spreads, confectionery brands like Lotus Chocolate, Toffeeman, and Ravalgaon, Alan’s Bugles snacks, Velvette shampoo, and staples under its in-house Independence brand.